Carrie Cousins. Carrie Cousins has more than 15 years of experience creating content for web and digital publications. Cousins, who is a designer and writer. Keep learning with the UXPin community. Through this Complete Visual Guide you can find 61 examples showcasing the best web design. Web Design Trends Voice Interfaces, Image Search, Fortnite, You can read more about all the following trends in our new book “NOW.

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Discover the web design trends, techniques, and tools that will define website and digital product design in — and beyond. Web Design Trends Author: UXPin. From design systems to modern retro design, know the trends that influenced and beyond. Get this book. To learn more about negative space techniques for web design, check out the free e-book The Zen of White Space. Visual Harmony and.

As more users want to engage with websites on more devices, the demand for cross-platform UX consistency will only grow. Right now, that translates to minimalism simply because so many wearable devices are built with limited screen capacities.

The good news is that minimalism is a classical design trend that never really gets old. Simple streamlined styles are easy for users to understand, look great and provide an ample opportunity for designers to play with the prioritized content. Takeaways Any new device that starts to become part of the mainstream will always impact the design of other screen sizes.

An ever-increasing market of design-savvy consumers demands a device-consistent experience. With that in mind, the influence of new device types — particularly wearables — will only continue to grow. Without a doubt, touches of Material Design are the must-have aesthetic of the year. Yet, Material does something flat never could, it adds just enough embellishment to enhance usability.

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Instead of stripping everything away to favor visual appeal, at the root of Material Design is usability. It takes the ideas and optimizes them for all devices. MDL has been crafted to include guidelines, components, and an overall framework with templates and tools that help nearly every designer craft an MDL website with minimal prior knowledge up front.

MDL essentially makes the concept accessible to everyone in a quick and easy way. Most sites designed with MDL are robust, easy to use, and visually pleasing. Mobile precepts are fundamental, but touch, voice, mouse, and keyboard are all first-class input methods. The designer should aim to create something that looks and functions like it would or could in the physical world. This simple concept is what supports to the innate usability of Material. Layering is only acceptable with backgrounds and photo elements, not singular components.

They have a fluidity to their movements. MDL is packed with user friendly tools to help start the design process.

Designing for the Web

While the visual design is primarily what you see,, what makes Material Design Lite different is in the backbone. MDL is not JavaScript-based; it is designed to work on all devices, degrade in older browsers, and provide cross-platform accessibility.

MDL will work pretty much everywhere. The easiest way to start with MDL is to pick a template.

Each template there are six to choose from comes with everything you need for the design, including the components and color palettes. But the beauty of MDL is that you can customize as much as you like.

The templates are merely a starting point. In addition to templates, MDL has a massive component library that lets you mix and match pieces to create something uniquely yours. You can grab just code snippets for only the components you like to keep your website lightweight. While these parts are a lighter, easier to manage version of Material, all of the basic elements are the same, including typefaces Roboto , layer styles and elements, and color palettes.

Almost any element can be added to a design or removed. Material projects are often bright and bold in color. Hues are deeply saturated and color combinations can be a little unexpected.

Material color is often based on a palette that consists of a primary color and one accent. Dropbox Business is a classic example of a website that adopts design concepts early, yet maintains brand identity.

Luckily, their branded blue is perfect for Material. Here, the site uses a single color palette with black and white to communicate.

This is quite common with MDL, as brands work to maintain identity while using the style. The site for Pumperl gsund takes the opposite approach and goes all in with two bright colors. Note again how color is used against a mostly minimal background, with black and white for everything else. While MDL projects can feature big, bold color throughout such as Fila, above , this can be tricky to pull off with finesse.

You need just the right content to make it work well. In this case, Fila had the perfect combination of elements to go big with color thanks to a colorful athletic clothing line. Takeaways Material Design Lite is a more usable, more flexible version of Material Design, and one that you can implement in whole or in part for almost any website design.

It offers overall functionality, focus on usability, and design known for clean lines and organization. Two messages. Each side features a separate contained element, such as a photo, text block, or illustration. Consider Content Split-screen aesthetics work particularly well with certain types of content. Two elements of equal importance: Do you have a shared message? The website for One of a Kind Chicago does a great job highlighting two events in the split-screen format.

It immediately provides a second option for people who might not be able to attend one of the dates, saving them from searching the website for alternatives. Eyetrack patterns: Images and color choices can provide sharp directional flow, meaning split-screen design can direct users in how they should move through the design.

The Square Apartments above uses a photo and text pair to force from the image to the message. Highlight duality: Emphasizing duality can provide more focus and uniquely connect elements of a brand or business. User options: Split screens offer choice and control to users: Which link or side will get clicked first? What content is most appealing to explore? The click patterns and analytics behind these actions provide valuable data that can help shape future design and content decisions.

Bright colors and interesting typography pairs can add interest without looking like something is missing. Baesman above uses a pair of bright colors and two different headlines to hook users. Hovering over one of the sections makes the other side fade to gray, enticing users to interact.

The same bold, bright color-blocking is used throughout the site bring attention to the messaging and enhance readability. Split screen websites also tend to share a card-based concept.

Think of the similarities: Stacking patterns vary, with no rule requiring a split into two perfect pieces. This provides more user entry points. Consider stacking elements using mosaic or masonry style patterns, or creating movable patterns to mix and match elements via scrolling techniques such as AJAX or parallax. For the most impact, unify the sides of a split-screen aesthetic; this creates organization and engages users.

Connect with color: Overlap elements: Layering a single element across screens can provide an additional level of cohesion and flow. Sewage Free Seas above uses a headline that touches both the image and message, leaving a distinct left to right visual pattern.

Do something unexpected: Most designers want to provide a little surprise for users that keeps them interested. While your trick might not be as obvious as the upside down text on the Renate Rechner website, this is just the kind of detail that makes an impression on users. Takeaways Split-screen website designs are a fun, functional, and responsive way to create an engaging design that stands out.

The concept of pairing interchangeable parts for a seamless user experience is key, rather than focusing on color and typeface choices, or how to use images. While it might be hard at first to get away from perfect symmetry with this style, reach beyond your comfort zone and match elements in different ways on the grid.

One of the fastest growing elements in website design is the use of video.

From full-screen moving images to pop-ups and embedded video from social media, video is a must-have when it comes to content. Video can provide users with a glimpse into your world. The good ones hook users, making the experience immersive and keeping them on a website longer. Since seamless video is now possible on almost any device and in any environment thanks to universally faster internet connections even on cellular networks , the reasons to use video are compelling.

This format spans the top of the screen from edge to edge, often with a content overlay that includes a headline and call to action. Navigational elements may or may not be layered on top of the video.

The awards of design, creativity and innovation on the internet

A single video is looped in the background as a visual element, without audio or integration into the rest of the website. A series of short clips are strung together, then looped in the background as a visual element.

Short movie. A cinematic video with sound and a storyline is a popular choice to promote movies, such as this example from The Revenant above.

Free Ebook: Web Design Trends 2015-2016

Interactive video experiences. The user follows a story and makes choices via clicks or taps to influence the outcome. This technique is made to resemble a still image at first glance, using only subtle movements to signify it as a video. The most popular use of this technique is with backgrounds often nature based where slight movement, such as the rustling of leaves, can be seen. It needs to render crisply at high resolutions, as well as convey a professional look and feel, from the images captured to its framing and editing.

Contrast is used to establish flow and guide users through the content. It can be established in a few different ways:. Elements layered on top of video should remain easy to read, so they need to have enough contrast to appear distinct. This can be a challenge. Multiple videos: Play with content.

Users will appreciate seeing something new when they visit your website, so establish contrast and interest using mul-.

Still elements vs. Because video is such a striking feature, elements sharing the UI need to be and appear still. This comes back to simplicity. Humboldt County above uses multiple elements layered on top of video to encourage tourism.

Users can easily see and read the text, find the button with ease, and all while continuing to watch the video. Auto-play sound is intrusive and can be jarring for some users.

That said, video without audio is a commonly accepted user pattern. A recent report on Facebook video shows that 85 percent of users watch video without sound — a whopping percentage!

While use of video has been growing steadily, the emerging trend is interactive storytelling. Websites are increasingly starting to mix video and user controls to create a story. The overall effect is captivating: The three combine to become a gamified journey that engages users, keeping them on your website and exploring your content.

The experience designed by Converse above takes you on a journey that feels realistic: Users control actions that become integrated with video of the event which is actually happening.

Takeaways Video is a great tool to draw users into a website and generate a lot of interest. The important things to remember are that video must be of high quality, pair with easy-to-understand and contrasting elements, and provide an experience that users will enjoy. Experiment, have fun and start brainstorming ways to use moving images as a dominant part of your content plan. The next screen you design might not be a screen at all. The next frontier of digital design appears to be virtual reality, also called VR or immersive design.

With both Google and Mozilla hard at work to adapt VR for the web, what implications does the platform pose for designers? So what is virtual reality anyway? VR is the creation of a seemingly real environment, where users can interact with the interface using special equipment, such as a screen encased in special eyewear, a helmet, gloves or other hand-held controls. The digital environment is designed to feel real so that the user becomes immersed in the VR world and forgets what is happening around them.

Designing for VR can be tricky. The quasi-reality of a web screen can be tough to replicate and take a lot of time and money. Others complain that the experience still feels weird.

The root of these issues can be linked back to the design. In VR, they do. For designers, this creates a whole new scale of responsiveness that can vary by device type. It can also vary by where in the VR world the subject is located.

Movements and actions should work in space so that they get bigger as they move closer and vice versa.

Users are accustomed to clicking buttons to perform actions in the digital landscape. This concept is still evolving in VR. What are the buttons?

Where are they located? And how do users access them with ease? So much of what we see and design on screens is accepted.

In 2D design, color, size and contrast tell the user what they need to know about the experience. The distance between the user and the perceived VR environment is what tells him or her how to interact with the device. Is the action far away or up close? It is in the direct field of vision or periphery? The answers to these questions will help a user determine how to interact. It can be curved and molded around their eyes or even be a full degree view of a virtual world.

When we look back on VR two, five or even 10 years from now, its success will be determined by how users felt about the experience.

Did it feel real and comfortable? Did it provide clear value? When thinking about VR design, considering experience is visually just as important as the physical aspect. A few core principles: Be aware of movements that could make people feel sick, such as overly fast motion.

The horizon and static objects should provide a constant point of reference. Like this article? Bold typefaces Bold typefaces are here. Big letters draw us into powerful headlines surrounded by a lot of whitespace. For everyone who always had a knack for the anatomy of a character, is going to be their year.

By the end of , we will all know what the ascender, ear, and loop of a character are. Bold typefaces are not just aesthetically pleasing. They also have an impact on reading speed, reading comprehension, and user perception.

Even though there are studies that show how people think they have better text comprehension using fonts with serif, the opposite was actually true. Testers scored higher on reading speed and comprehension using sans serif fonts such as Helvetica.

Bold typefaces make a statement. They are easy to read and easy to comprehend. We are excited to see more of them in Vibrant colors are back! After almost two years of pastels everywhere, vibrancy is coming back with a vengeance. No more subdued color schemes, the new year is full of contrast, character, and personality. How colors affect our mood is a subject that has been widely studied.

Color has an important impact on our brain, perception, and behavior. Colors make us feel a certain way and bright, vibrant colors make us feel awake, excited, and alive.

Smashing Magazine called color the second most important aspect of an application right after functionality. Like smell, color is such a powerful factor, because it makes us feel a certain way. By the time we leave a website, we might have forgotten what it says, but we will remember how it made us feel. Bright colors spark our energy, keep us engaged, and fire up our downloading power.

They are positive, eye-catching, and they keep our attention. Design agencies have been using vibrant colors for a while Hello, yellow! Mastering Mobile Design With mobile traffic increasing every day, responsive websites have become obligatory in the last years.

In , it is time to really master mobile design. The question is no longer: Does our website work on mobile? It is: How is our content presented best on mobile? In fact, the average time spent on mobile devices is steadily increasing and has gone up to over 5 hours per day, according to TechCrunch.

Mastering mobile design and understanding how content can be best consumed on smaller devices will be a key challenge in Google Material Design Guide: Flat Design Evolved 11 Photo credits: Minimalism Flat design and minimalism go hand-in-hand, sharing many of the same principles like simplicity and content-focused design. SVG means the ability to enhance the interface without losing functionality. Do you really need your customer's gender? Usually applied to the headlines of the site it delivers a bold message your visitors can't miss.

We can categorize symmetry into four forms: Google Lockdown This is one of the web design trends that seem not important but is crucial as far as ranking on the search engine is concerned.

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